She has worked with Japanese and international clients ranging from the public sector to tech firms, a sector where she possesses unique expertise.
She has worked with Japanese and international clients ranging from the public sector to tech firms, a sector where she possesses unique expertise.
“The diverse background of consultants as well as everyone’s dedication and drive for excellence, which motivates me to grow as a person and improve my capabilities.”
Sawaka works on a broad range of projects, with a focus on media relations and reputation management. She has worked with Japanese and international clients ranging from the public sector to tech firms, a sector where she possesses unique expertise.
Prior to joining Kekst CNC in 2021, she worked at a US-based big tech firm as a public relations and marketing communications specialist for a number of years. Sawaka has also worked at a boutique PR firm which specialized in custom solutions for companies in diverse industries from art to technology, including several complex cross-border positioning mandates.
In addition to her strategic communications background, she also has extensive experience working in event planning, event hosting, and interpretation/translation, as well as marketing research for the pharmaceutical and other sectors.
Sawaka holds a Bachelor's degree in Biology from the Massachusetts Institute of Technology (MIT) and — having grown up in Mexico — is fluent in Spanish, English, and Japanese. She is interested in sustainability, tackling climate change, and serving as a bridge between different stakeholders.