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Why GameStop Only Reinforces The Need For Investor Relations to Digitalize Fast
Investor relations (IR) professionals have discussed the idea of digital IR for as long as we can remember. In the dot com bubble, this meant monitoring investor chat rooms. In the early noughties that meant the IR website got an overhaul. In the 2010s, that meant a focus on webcasting and video content. There has been little real change to the cadence of communications or conventional investor targeting, media monitoring and engagement programs.
