Our team

Michael White

Director
Michael protects and builds the online profiles of companies and individuals.

He co-leads on the digital intelligence services at Kekst CNC, drawing on his knowledge and experience of the disruptive online landscape. He is a senior leader in developing the consultancy’s integrated digital offering.

He co-leads on the digital intelligence services at Kekst CNC, drawing on his knowledge and experience of the disruptive online landscape. He is a senior leader in developing the consultancy’s integrated digital offering.

Michael has been working in strategic corporate communications for over 10 years. During that time, he has advised some of the world’s largest companies navigating digital risk and building online profiles in a noisy online environment.

He has worked with well-known organisations around the world across financial services, technology, healthcare, professional services, and tourism. This includes the development of cutting-edge online disinformation detection capabilities. He works on digital strategy and content creation, influencer engagement, social media advertising and training. He acts as a trusted advisor across some of the consultancy’s largest mandates.

Back in 2018, he was a contributing editor to the book ‘Reputation Management: The future of corporate communications and public relations’. He was also a contributing author to the book ‘PRStack: Modern PR tools & workflow’ (2015). Between 2015 – 2017 Michael was recognized as one of the top UK PR bloggers by Vuelio.


Insights

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Podcast

Episode 22: How Fortune 100 CEOs Post on LinkedIn

In our final deep-dive conversation into market-specific findings from our Global CEO LinkedIn Tracker, Kekst CNC Intelligence experts Antonio Ortolani, Claire O’Connor, and Michael White discuss in detail how the Fortune 100’s "Social CEO" behaves on LinkedIn, including a consideration on how much investment executive communications teams should put towards video, and what it means now that LinkedIn is becoming the de rigueur social media platform for leaders.

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Podcast

Episode 20: How FTSE 100 CEOs Post on LinkedIn

In our first deep-dive conversation into market-specific findings from our Global CEO LinkedIn Tracker, Kekst CNC Intelligence experts Amelia Putt, Ana Rocha, and Michael White discuss how the UK's "Relatable CEO" behaves on LinkedIn, from their fondness for authenticity and connection, to surprising findings on how audiences are reacting to (or ignoring) sustainability content.

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Blog

COP27 on Twitter Was a Digital Town Square of Bots

Whenever a big political event takes place on Twitter, you know with absolute certainty that the bots will follow. From this perspective, COP27 didn’t disappoint.

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